6 Tips to Curate Guest Guides that delight guests and drive bookings.

Nicole Tj
October 10, 2021

Rather than just being a way to list must-visit places around you, personalised, curated guest guides can drastically impact how your guests plan their stay in the region and how much they spend with you. Here’s what you should consider when curating your guest guides.

Every hotel wants their guest guides to look sleek and well-designed but what’s interesting about the design of your guest guide is that it goes way beyond aesthetics. Personalised experience curation has been proven to grow profits by 10 - 15% and when you think about it, that’s kind of huge.

Holding the power to drastically impact what your guests plan for their stay and how much they spend, it’s crucial to not only make a guest guide that caters to people’s travel interests, preferences and trip types, but to make a guide that is designed to boost your bookings and increase your profits.

But how?

6 tips to curating local guest guides that delights guests and drives bookings

1. Curate customised guides specifically for your priority personas and trip types

Does your hotel pride yourself on good design for the urban traveler? Perhaps you have a strong focus on sustainability and travelers stay with you for your proximity to both outdoor hikes and unmatched wineries. Or you could be a quirky, eccentric hotel brand personality that is matched by the individualism of your guests.

Well, chances are that your travelers are looking for different experiences depending on their travel interests, type of trip, and who they're travelling with. And while they can easily look up places on Google Maps, what is harder to come by are local recommendations curated by someone they can trust. Taking the time to define your priority traveler personas, and curating a variety of guest guides that they can choose from - is invaluable to building trust and delighting your travelers - in turn, driving bookings and increasing length of stay.

2. Switch it up for seasons

Unless you're located on the equator, it's very likely that your guest's experience in your region is going to differ from season to season. This is a GOLDEN opportunity to show that you're going the extra mile to curate local experiences that are season-appropriate, and relevant to them.

3. Limit choice

There's nothing more overwhelming that reading a long, never-ending list of "recommended" places. It's the law of diminishing returns. (Refer to Tip #1 - curating guides specifically for priority personas and trip types in fact helps limit information overload and decision paralysis.) A curation of 15 places for a foodie lover's walking tour of the local is going to be much more relevant than a laundry list of 100 restaurants. This helps your guest kickstart their plans, feel more confident about exploring, and make quicker decisions in planning their trip.

4. Visual photography and storytelling

People are visual creatures, and are wired to love stories. Photos of people 'in the moment' at a place, in combination with photos of the place itself, are perceived as relatable by travelers. In addition, crafting a narrative of a traveler's potential experience in your region is also crucial to fueling a sense of anticipation. This drives action in planning and booking their trip.

Travis makes it easy for hotels to curate guest guides that engage and delight - based on real content shared by travelers, as well as links from other websites. Ask us also about our Content Creation Packages for pilot partners. Get in touch with our team today.

5. Offer local perks

Surprise, surprise! People love perks. It doesn't matter if it's a discount, complimentary wine-tasting session, or a small add-on. Here's where you can rope in your connections with the local restaurants, shops, and tourism operators to cross-promote and provide a unique, insider experience to your region.

6. Moments that matter

How to curate guest guides that drive delight and bookings is almost (!) as important as knowing when and where to surface it to your guests. The secret is that you need to create multiple pathways and integrate your guest guides across touchpoints, to support them when they are looking for recommendations. This could include your website, blog, booking confirmation and pre-trip emails, QR codes on print material at the hotel and more.

Travis partners with hotels to identify these moments that matter, integrated your digital guest guides across channels along the traveler life cycle. Learn more about being a pilot partner today.

Find out more about how Travis can help your hotel

We're partnering with hotels and accommodation providers to create magical traveler experiences that increase bookings and referrals. Get access to curated digital guest guides, interactive maps, QR codes, and traveler insights. Think you'd be a fit for our Pilot? Apply today to chat with our team. You get access to generous discounts and partner perks if you apply by 31 Oct 2021.

Related blogs