Creators are already changing how we discover, plan and book travel - we just don’t see the full picture yet.
We believe that creators are crucial to the future of travel, and our mission at Travis is to empower a new generation of travel creators to earn. This is Part 2 three-part blog series, exploring:
Travis Bookable Links makes creator travel recommendations bookable.
In the same way that LTK (LikeToKnowIt) pioneered creator-led shopping for fashion, and made creator outfits shoppable (to a value of $3B GMV in 2021) - we are taking a similar approach at Travis, for travel.
Here are four key features:
The benefits lie beyond enabling creators to earn. With a creator-led commerce model, we are enabling travelers to discover, plan and book travel more efficiently - while driving new revenue for tourism brands at scale.
Ultimately, incentives between creators and brands are re-aligned
Brands only pay creators a commission once bookings are confirmed - not for an agreed upon scope of content deliverables upfront, regardless of post performance. And creators don’t have the hassle of individually DM-ing 200 brands just to get one project worth $500. The barrier to start earning as a creator is lower, and the ability for brands to work with more creators at scale, is made more possible.
This post is the Part 3 of Part 1: The New Generation of Travel Creators.
If you’re a creator, get started with Bookable Links. If you’re a traveler, plan your trips on Moodboards. If you’re a hotel, find out more. Want to share a related experience or perspective? Email email@example.com.